About Sato Top

Healthcare Business

We support consumers’ daily health with products in a wide range of categories,
including market-leading, high-value-added OTC drugs, Quasi-drugs,
Foods with Function Claims and Cosmetics.

Mainstay Brands

All of Sato Pharmaceutical’s mainstay brands are long-selling products that have been on the market for
more than 40 years. They have established a position in the market as leading brands through
the introduction of highly original new products and through our marketing strategy.

  • YUNKER

    Nutrient and Tonic Drinks
    YUNKER
    Learn more brand site

    On the market for more than 60 years, YUNKER is one of Sato Pharmaceutical’s leading brands. The product lineup includes more than 40 health drink varieties, and the brand continues to maintain top market share.
    Former MLB player Ichiro Suzuki and current MLB player Yoshinobu Yamamoto serve as brand ambassadors. In 2023, YUNKER KOTEI was released with a strengthened formula to address the fatigue of our increasingly diverse modern society. Our unique formulations based on years of research into herbal medicine support a fulfilling life and overall well-being.

  • ACESS

    Medicated Anti-gingivitis Product
    ACESS Series
    Learn more brand site

    ACESS is the first medicated anti-gingivitis product in Japan derived from natural herbs. It contains a blend of three herbs, and clinical tests have confirmed its effectiveness in alleviating the symptoms of periodontal disease. In 2022, we launched the “Medicated ACESS” series of quasi-drugs designed to contribute to people’s oral health through an approach of both preventing periodontal disease and easing the symptoms.

  • STONA

    Cold Medicine
    STONA
    Learn more brand site
    Nasal Sprays
    NAZAL
    Learn more brand site

    The STONA brand has been well-received as differentiated products in a symptom-specific line that offers quick-dissolving gel capsules. NAZAL is a nasal spray brand that provides quick relief from painful rhinitis symptoms; it holds the top market share among nasal sprays that relieve runny and stuffy noses.

  • RINGL

    Antipyretic Analgesic
    RINGL
    Learn more brand site

    RINGL IB is an antipyretic analgesic effective against menstrual pain, headache and fever. To address the need for quick pain relief, the active ingredient ibuprofen is dissolved in liquid form in capsules. RINGL N is a small tablet containing the maximum OTC daily dose of 900 mg of acetaminophen. Its solid efficacy against menstrual pain, headaches, other pain and fever, has won the support of many users, especially women.

Switch OTC Drugs

Sato Pharmaceutical is focused on the development of products with higher added value,
keeping in mind market needs and trends. In particular, we are actively working to develop Switch OTC drugs,
which are pharmaceuticals that have been transferred to nonprescription status,
making them available for purchase at pharmacies and drugstores.

Once only available as pharmaceuticals prescribed by doctors, Switch OTC drugs are drugs approved for over-the-counter sales with relatively few side effects and a high level of safety. They are expected to play a major role in the practice of self-medication, not only in improving symptoms, but also in preventing illness and improving quality of life. Sato is actively promoting the development of Switch OTC drugs, which are expected to have an advantage in the market, and many of the products we have launched to date have captured top market share. We brought two products to market in 2025.

スイッチOTC医薬品
  • Gastrointestinal Remedy
    OMEPRAL S
    Learn more brand site

    A gastrointestinal medication containing the world’s first proton pump inhibitor, omeprazole. It provides excellent relief from heartburn, stomach pain and bloating caused by acid reflux.

    NASIVIN MEDI
    Formulated with oxymetazoline hydrochloride for nasal congestion.

    EMPECID L CREAM
    Formulated with clotrimazole for treatment of recurring vaginal candida.

    ARASENA S, ARASENA S CREAM
    Formulated with vidarabine for treatment of recurrent oral herpes.

  • Nasal Sprays
    NASONEX

    The only once-daily nasal spray available over the counter in Japan. Formulated with the steroid mometasone furoate, it provides effective relief from nasal congestion, runny nose and sneezing.

    STONARHINI Z GEL
    Formulated with cetirizine hydrochloride for allergic rhinitis. One daily dose provides 24 hours of continues action.

    NAZALα AR0.1%
    <for Rhinitis from Seasonal Allergies>

    For severe hay fever. Antedrug steroid nasal sprays formulated with beclomethasone dipropionate.

Cosmetics and New Businesses

Leveraging our years of experience in crude drug research and expertise in dermatological agents,
Sato Pharmaceutical is delivering cosmetics brands that only a pharmaceutical company could develop.
We also continue to tackle new challenges in the area of designated quasi-drugs.

  • YUNKER ROYAL Series

    Designated Quasi-drugs
    YUNKER ROYAL
    Learn more brand site

    Products in the YUNKER ROYAL series are designated quasi-drugs, health drinks sold primarily at convenience stores, supermarkets and elsewhere. As with YUNKER, a pharmaceutical product, the series offers a lineup of products tailored to individual consumer needs with our unique blend of crude drugs. We are responding to market needs by introducing not only drinks, but also tablets and granules, as well as new dosage forms such as jelly pouches.

  • SATO DHA & EPA SATO GINKGO LEAVES

    Foods with Function Claims
    SATO DHA & EPA
    SATO GINKGO LEAVES
    Learn more brand site

    As consumer awareness of health grows, there is an increasing emphasis on efforts to prevent illness in everyday life. Functional foods based on scientific evidence are attracting particular attention, and Sato is focusing on the development of new functional foods. We support each individual’s self-care and self-medication efforts, from prevention to treatment, through the sale of OTC drugs and Foods with Function Claims.

  • URIAGE / EXCELLULA / SATO Series

    Cosmetics
    URIAGE / EXCELLULA / SATO Series
    「EXCELLULA」Learn more
    「URIAGE」Learn more

    URIAGE is a nature-derived skin care brand from the south of France, formulated with Uriage thermal water, which has flowed in the French Alps for 75 years. EXCELLULA is an aging care cosmetic brand based on about 100 years of technology developed by Sato and created from accumulated research into the mechanisms of aging skin from the perspective of dermatology. It is highly regarded as an advanced primary skincare product and features a high-concentration, deep-penetration formulation uniquely designed by Sato to address women’s skin care concerns. The SATO series was created in 2009 under the concept of “bringing confidence and luster to adult skin.” This aging skin care series employs Sato Pharmaceutical’s advanced formulation technologies.

  • BREATHE RIGHT

    Nasal Dilation Tape
    BREATHE RIGHT
    Learn more brand site

    BREATHE RIGHT strips use elasticity to widen the nostrils and increase airflow. From the moment you stick one on the sides of your nose, breathing becomes easier. The strip reduces snoring caused by nasal congestion to help you sleep comfortably. Because it is a medicine-free solution, a strip can be used while other medication is being taken, and since wearing one does not cause drowsiness, it can be used even while driving.

Marketing

Developing Effective Strategies for the Times

With national policies underway to extend healthy life expectancy,
the role of OTC drugs will become even more important going forward.
At Sato Pharmaceutical, we provide retailers with a comprehensive sales system
that takes advantage of our strength in direct sales,
as well as offering a variety of seminars, PR activities and information utilizing DX.

  • An Effective Promotion Strategy
    Using Brand Ambassadors

    We are actively promoting our brands through memorable campaigns featuring well-known brand ambassadors. Former MLB player Ichiro Suzuki is joined by current MLB pitcher Yoshinobu Yamamoto as the faces of the YUNKER brand to drive more frequent use in different life scenarios and to attract a new generation of YUNKER drinkers. The STONA brand ambassador is figure skater Mao Asada, while ACESS is represented by Shunputei Shota, a traditional storyteller. Actor Nao Matsushita is the face of RINGL, and musician and actor Goro Inagaki represents OMEPRAL S. Our goal is to expand recognition and increase market share through the use of television commercials.

    YUNKER
    YUNKER
    YUNKER
    YUNKER
    ACESS
    ACESS
    STONA
    STONA
    RINGL
    RINGL
    OMEPRAL S
    OMEPRAL S
  • Supporting Retail Management Through Seminars and Symposia

    Sato holds seminars and symposia nationwide for pharmacists and drugstore staff, providing useful information on new products and industry trends. This ongoing series includes the Sato Drug Store Conference, for drugstore managers, and the Sato Symposium for pharmacy and drugstore managers. As part of our support for retail management, lectures are also conducted by experts from Japan and overseas.

    Sato Drug Store Conference
    Sato Drug Store Conference
    Shen Difan, Executive Director and CEO,
    Alibaba Health Information Technology Limited
  • Working to Enhance Consumer Brand Recognition Through Baseball Stadium Signage Advertising and Sponsorship of Sports Events

    Through the holding of annual promotional events for our YUNKER brand at the Tokyo Dome stadium, as well as sponsorship of sporting events such as the Naha Marathon (in Okinawa) and golf tournaments, besides marketing YUNKER, our key product line, and other Sato Pharmaceutical brands, we are also aiming to strengthen public awareness of Sato as a company that contributes towards enhancing human health and provides support for self-medication.

    ユンケルのブランドサイト
    Top:YUNKER promotion
    Bottom:Advertising using signage at ES CON Field Hokkaido
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