The Japanese government policies for extending healthy life expectancy have progressed along with the shift to an advanced-age society.
Pharmacies and drugstores nationwide must now play the role of providing health support. Sato provides comprehensive sales support through its direct sales system, such as seminars, providing information through IT, and PR activities to address the requirements of this new phase. We are also sharing information with end-user consumers through the Internet and community websites.
Support for retail management through seminars and symposia
Sato holds seminars and symposia across the nation for pharmacists and drugstore staff, providing useful information on new products and industry trends.
Every year, we hold the Sato Drug Store Conference and Sato Symposium for drugstore and pharmacy managers. Domestic and international experts and specialists provide a series of lectures as part of the management support for retailers.
Steven Anderson, President and CEO of NACDS, was invited as guest speaker for the 2017 Sato Drug Store Conference, where he spoke on the current situation of drugstores in the US, and the initiatives taken up by NACDS.
Promoting the use of digital marketing to support both consumer health and pharmacies
Sato uses a wide variety of digital tools to provide consumers with the information needed to understand and select the appropriate product. Our focus is on networking, connecting diverse information sources through the use of IT to help improve awareness of self-care. Sato has created brand-specific websites for leading brands such as Yunker, Acess, Stona, and Ringl IB to provide user-friendly, detailed information on the products. Sato is also working with new types of marketing using social networking sites such as Facebook.
Sato provides specialized websites targeting pharmacies and drugstores with a rich collection of practical content, such as new product information, a product search function along with an online ordering system.
Using celebrities to develop topical marketing
To effectively develop our marketing activities, each of the main Sato brands is represented by a unique celebrity.
Yunker is represented by Ichiro Suzuki, with the catchphrase “Have a Yunker!” used to attract more customers and encourage increased consumption by young people, the middle-aged and older consumers. In addition, we post signboard advertisements behind home plate at Yankee Stadium and Safeco Field to build excitement for Sato and Yunker at home and abroad.
Sato is working to increase market share through the use of television and outdoor advertisements featuring sisters Mao and Mai Asada for Stona, Rakugo comedian Shunputei Shota for Acess, and in-house model Akane Hotta for Ringl IB.
For Salomethyl, Sato sponsors marathons across Japan.
Sato also takes part in the Japan Drugstore Show, sponsored by the Japan Association of Chain Drug Stores (JACDS). It provides consumers with accurate information on self-care and pharmaceutical products through the Sato wholly-sponsored television program, “Aim! Health Meister.”