Message from the President
In Japan, a country which will soon become one of the oldest societies in the world, health is the leading concern for most people. They want to know how to prevent disease, and how to live a longer, healthier life. Responding to this, the Japanese government established a health support pharmacy system in 2016, while in 2017 tax was reduced on switch OTC drugs. The promotion of self-medication was included in the government’s basic policy for 2018, and also taken up as national policy.
However, the market structure is on the verge of significant change, because of the population decline being brought about by the low birth rate, as well as the penetration of e-commerce. In this age, consumer healthcare, a core business area of Sato Pharmaceutical, makes use of decades of experience and the newest technologies to develop products with high added value. Sato has developed a strong relationship of trust with dealers, including drugstores and pharmacies, and has established an advantage in the marketplace through the use of various marketing strategies. At the same time, in order to create an environment in which consumers can effectively use OTC pharmaceutical products, we are actively engaged in supporting the efforts of stores to function as health consultation centers.
Sato’s ethical pharmaceutical business is expanding its brands, focusing on the development of highly original products in the core area of dermatology. This business actively keeps pace with a wide range of needs in the healthcare field, by promoting not only in-house activities but also by creating partnerships with companies, universities, and research institutes in Japan and overseas. In recent years, Sato has begun using the experience and technologies cultivated during dermatology product development to nurture its skincare brands.
Our international business has a focus on Asia, with six offices spread across the region as well as in North America and Europe. We are working on the localized development and popularization of the SATO brand, with a custom approach for each country.
To meet our responsibility to provide a secure supply of high-quality products, we have continued to expand both our international and domestic production networks and distribution centers to create an efficient supply chain. As a mission befitting a company engaged in health-related business, we are doing all we can to reduce environmental impact.
Sato Pharmaceutical celebrated its 100th anniversary in 2015. Based on our corporate philosophy of Healthcare Innovation, we will continue to contribute to consumer health by providing OTC, ethical pharmaceutical and other products through our health-related business.
Thank you very much; I hope to continue to draw on your invaluable advice and support.
President and CEO